1. AdWeek: Eliot Rausch and Droga5 Team Up to Bring Us the Latest Film for Honey Maid

    In this two-minute spot from Droga5 (breaking Monday as a :30 on TV), the brand salutes two blended families—who share a son—for being as loving as any other.

    Read the full story on AdWeek here

  2. Keith Ehrlich Directs New Spot To Launch “The Met” app

    Thomas P. Campbell, Director and CEO of The Metropolitan Museum of Art, announced that the Museum will launch today its flagship smartphone app—titled simply The Met—developed exclusively for iPhone, iPad, and iPod touch. This free digital resource is the easiest way to see what’s happening at the Met every day, wherever you are.

    Read the full story here

  3. AdWeek: Lucia Aniello Directs Audi’s Hilarious Emmy Promo

    Aaron Paul was just going on about how he misses playing Jesse Pinkman. Well, he gets a bit of a Breaking Bad fix here by reuniting with Bryan Cranston for this amusing comedic short from Audi for next Monday’s Emmy Awards.

    Read the full story on AdWeek here

  4. Variety: Matt Shakman’s Film “Cut Bank” Set to Premiere at Toronto Film Festival

    Contemporary World Cinema has added the world premiere of “Tigers,” a fact-based drama from “No Man’s Land” helmer Danis Tanovic, and the international preem of TV helmer-thesp Matt Shakman’s Montana-set “Cut Bank.”

    Read the full story on Variety.com 

  5. Check it Out on Creativity: Daniel Strange Introduces us to #Mikehacks

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    Mike’s Hard Lemonade has jumped on the Twitter trend for #lifehacks (amusing shortcuts to making life easier) with#mikehacks, a website and set of videos encouraging people to come up with innovative ideas using Mike’s Hard Lemonade cans and boxes.

    Read the full story on Creativity here

  6. Check it out on SHOOT: Dell “5-Second Filmmaker” directed by Adam Gunser

    This mockumentary-style story focuses on Marty Goldberg, the pioneering filmmaker known for his brevity as the master of the five-second film. 

    Read the full story on SHOOT here

  7. Lenny Beckerman Joins Über Content As Executive VP of Newly Launched Film/TV Division

    Celebrated production company Über Content embarks on an exciting new phase with the launch of its new long-form content division. Coming on board to spearhead that effort is industry veteran Lenny Beckerman, who assumes the position of Über Content’s Executive VP of Film/TV. Beckerman will work closely with Partner/EP Preston Lee to help shape the visions of Über Content’s filmmakers and guide the company’s transition into the feature film, television, digital, and documentary arenas.  Along with producing, Beckerman will continue to manage a select roster of writers and directors.  The new division launches with a development fund that will allow Über to seek out and secure potential properties to develop.

  8. Check it Out on Shots: Cole Webley’s Latest Film for New Balance.

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    Uber Content director Cole Webley strips away modern life to its fundamental components with his new spec spot Move Forward for shoe brand New Balance. 

    Read the full story on Shots.net here

  9. Check it Out on Creativity: Adam Gunser, Dell, and Y&R Improve Your Selfie Taking Skills

    Dell paves the road to self(ie) recovery. 

    Read the full story on Creativity here

  10. Eliot Rausch Spot For Starbucks’ New College Initiative

    Starbucks has announced a groundbreaking new initiative to provide free college education to thousands of its workers. Über Content’s Eliot Rausch and 72andSunny teamed up to create a spot which brings the issue and plan to light in breathtaking, human terms. 

    View the spot here

    Read more about Starbucks’ college initiative at NYTimes.com